![]() FAST channels may be the perfect answer to this. The majority of viewers is longing for an “old school, laid-back linear TV experience”, but with content targeted towards their interests. However, at the same time, audiences get overwhelmed by all the content choices brought on by the vast number of on-demand services available. The ongoing digital evolution has shifted audiences away from traditional TV services and towards a more defined and customized TV experience – audiences now want to use their time watching content that is truly interesting. FAST includes all sorts of online TV services that are ad-funded rather than subscription-based, including AVOD, as well as streamed traditional channels with ad breaks.īut there is a new, booming, and quicker way of reaching new audiences, as well as creating additional income for telcos and broadcasters: FAST Channel Services. Ad-supported linear TV is an older concept with many of the first streaming TV services having been financed through advertising revenues since there has been a consumer resistance towards paying for things across the internet in the early days. FAST channels have been mentioned as a means for Netflix to gain reach and attract new subscribers.ĭuring the last decade, there has been a boom in new subscription video on demand (SVOD) services such as HBO, Disney +, and Netflix, as well as advertising-based VOD (AVOD) services, such as Youtube, offering free on-demand content supported by ads.Īlthough FAST services are welcomed by audiences and represent a good source of income for content owners, the business model is not new. In addition, TiVo’s latest trend report has shown that 81% of Americans prefer FAST subscriptions over another paid-for TV service.Ī clear example of this trend is Netflix, which has recently opened up to adopting advertising as a supporting business model after its recent decline in subscriber numbers. ![]() According to Deloitte, 47% of American consumers have tapped into FAST services since 2019. At the same time, the ongoing global pandemic has increased demand for content and viewers are now unfussed about consuming ads during streaming as long as the service is free of cost. They offer free and easily accessible content at a time when a huge amount of subscription platforms compete for viewers, and budget spends have already reached threshold limits. These services appeal to massive audiences, and it’s easy to see why. With successes like Pluto TV, Xumo, and Tubi, FAST (Free Ad-supported Streaming TV) has recently become a very intriguing area of the streaming sector.
0 Comments
Leave a Reply. |